PRIVACY POLICY

1. Introduction

This Privacy Policy explains how Daniel Malter LLC, doing business as Malter Analytics, ("we," "us," or "our") collects, uses, stores, and protects your personal information when you use MalterAnalytics.com, the MACK AI Sports Analytics chatbot, fantasy comparison tools, subscription services, and all related products ("Services").

By creating an account, using the chatbot, or accessing any Malter Analytics feature, you agree to the terms of this Policy. If you do not agree, please discontinue use of the Services.

International users are welcome; we strive to align with GDPR, CCPA, and other global privacy regulations.

2. Information We Collect

2.1 Information You Provide to Us

We collect the following information directly from you:

Account Information

• Email address (entered manually or through Google/Gmail authentication)
• Password (hashed and salted; never stored in plain text)
• Profile details

Subscription & Billing Information

• Payment details processed through Square (we do not store full credit card numbers)
• Billing history
• Plan type (Free, Pro, MVP, Enterprise)
• Support correspondence related to payments or account changes

User Inputs

When you interact with MACK, we collect:

• Text-based queries
• Messages typed into the chatbot
• Any feedback submitted through forms

We do not currently allow file uploads, images, or attachments.

2.2 Automatically Collected Information

When you use the Services, we may automatically collect:

Device & Usage Data

• IP address
• Browser type/version
• Operating system
• Approximate location (city-level, not GPS)
• Pages viewed, time spent, visits
• Referring website

Analytics & Cookies

We use cookies and analytics tools (e.g., Google Analytics) to understand usage patterns and improve site performance.

Cookies may track:

• Session state
• Login/auth status
• Preference settings
• Traffic analytics

2.3 Information from Third Parties

We may receive information from:

• Google OAuth if you sign in with Gmail (name, email, profile image URL)
• Square for billing confirmation
• Site analytics providers such as Google Analytics

We do not receive your credit card number, CVV, or full billing details.

3. How We Use Your Information

We use personal data for the following purposes:

Provide and Maintain the Services

• Power the website, chatbot, and fantasy comparison tools
• Authenticate users
• Manage subscription access levels (Free vs. Paid)

Improve Performance & User Experience

• Train, fine-tune, or evaluate AI model responses
• Diagnose issues
• Improve accuracy of analytics and recommendations
• Customize features or recommended content

Process Payments

• Billing, plan upgrades/downgrades, cancellations
• Fraud prevention
• Payment verification

Communicate With You

• Account notifications
• Subscription updates
• Feature announcements
• Customer support
• Mandatory legal or service notifications

We do not sell or share personal information for marketing lists.

4. How We Share Information

We do not sell your data.

We may share limited data with:

4.1 Service Providers

Vendors we use to operate the platform, such as:

• Hosting providers
• Database services
• Analytics providers
• Payment processors (Square)
• Authentication services

All providers have contractual obligations to protect your data.

4.2 Legal Requirements

We may disclose information only if required to:

• Comply with law or legal process
• Protect rights, property, or safety
• Detect/prevent fraud or abuse

4.3 Business Transfers

If we merge, acquire, or divest assets, user data may be transferred as part of the transaction.

5. Cookies & Tracking

We use cookies for:

• Login sessions
• Site preferences
• Traffic analytics
• Account security
• Chat session continuity

You can control cookies through your browser settings. Disabling cookies may limit site functionality.

6. Data Retention

We retain data only as long as necessary to:

• Provide your account
• Maintain legal or operational obligations
• Resolve disputes
• Improve the AI's performance

Chat logs may be anonymized and retained for research or model improvement.

You may request deletion of all personal data (see Section 8).

7. Security Practices

We use reasonable safeguards to protect your data, including:

• Encrypted HTTPS for all traffic
• Password hashing (bcrypt or equivalent)
• Separation of billing data (handled by Square)
• Access controls and auditing
• Regular monitoring for vulnerabilities

No system is 100% secure, but we follow industry-standard best practices.

8. Your Rights

Depending on your location, you may have the right to:

Access

Request a copy of your personal data.

Correction

Update inaccurate or incomplete information.

Deletion ("Right to be Forgotten")

Request deletion of your account and associated data.

Portability

Request your data in a portable format.

Opt Out

Disable analytics cookies or terminate your account.

California (CCPA) Rights

California residents may request:

• Disclosure of collected categories of personal data
• Deletion of personal data
• Opt-out of sale (we do not sell data)

GDPR Rights (EU/EEA users)

You may additionally request:

• Restriction of processing
• Objection to automated decision-making
• Withdrawal of consent

To exercise rights, email:
📧 contact@malteranalytics.com

9. Children's Privacy

• Malter Analytics is intended for users 18+ only.
• We do not knowingly collect personal information from children under 18.
• If we identify such data, we delete it promptly.

10. International Data Transfers

• Your information may be stored or processed in the United States.
• We use reasonable safeguards to comply with GDPR and other international privacy laws.

11. Changes to This Privacy Policy

We may update this Policy periodically.

If we make material changes, we will:

• Update the effective date, and
• Notify users via email or site banner

Continued use after changes indicates acceptance.

12. Contact Us

For privacy questions, account deletion, or data requests, contact:

📧 contact@malteranalytics.com

Daniel Malter LLC
Doing business as Malter Analytics

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